EXHIBITORS & BRANDS - examples of where an independent evaluation may be needed

  • Evaluation of response to new product
  • Potential usage of new product
  • Footfall and visitor types (browsers/ serious buyers/ information seekers ...)
  • Visitor demographics
  • Length of stay on stand
  • Stand hot spots and dead zones
  • Typical routes through the stand
  • Visitor interaction with staff and stand displays
  • Whether stand is delivering the right image and message
  • Stand staff behaviour
  • Visitor comfort, visitor experience – enjoyment and information
  • Comparison with competitor stands