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Happy Research conducted our on-site research using PDAs so that all areas of the show were covered in order to give us a truly representative view of our event. They worked with us to produce a useful questionnaire, including questions that are being used to attract new sponsors for next year. Initial results were given to us within 24 hours of the end of the show and the report was clear and concise with many useful recommendations – it is a report that we are using to develop the event over the next 12 – 24 months.
Karen Dodd, Marketing Manager, National Boat Caravan & Outdoor Show
I have worked with various members of the team at Happy Research in former roles so I had no hesitation in asking them to work on a new and sensitive project that Centaur Exhibitions were planning. They showed passion and dynamism in their approaches which are the exact traits that Centaur Exhibitions thrive on. Not only do they have a good understanding of research in the events industry but they also have diverse knowledge across varying sectors of our target audience.
Nolan O’Connor, Marketing Director, Centaur Exhibitions
When we needed to guage customer reaction to our new supersport motorcycle, we were recommended to the Happy Research company who provided on-site research at a major motorcycle show to cost-effectively deliver timely and very relevant feedback. Tony Jakeman, Marketing Manager, BMW Motorrad UK
Having used Happy Research for the second year running, their service again completely met our objectives. Happy Research provided us with professional staff on site and with timely access to the data, and a full report. An additional benefit this year is the ability for a comparative report year on year. We would have no hesitation in recommending Happy Research. Finlay McAllan, Managing Director MCI Exhibitions (Carole Nash International Motorbike and Scooter Show)