EVENT SPONSORS - examples of where an independent evaluation may be needed

  • Awareness/ usage of brand pre and post event
  • Awareness/ usage of competitive brands pre and post event
  • Awareness of your brand sponsorship compared with that of other brands
  • Potential audience for brand at event
  • Evaluation of potential sales as a result of sponsoring event
  • Evaluation of different levels of sponsorship
  • Effect of using brand name in event