VENUES & ATTRACTIONS - examples of where an independent evaluation may be needed
- Visitor profile (demographics, media habits, lifestyle, buying habits etc) for sales purposes including looking for ways to describe specific visitor segments
- Visitor satisfaction – measuring their experience, how it could be improved
- Reasons for visiting/ not visiting or not returning
- Spending during their visit. How can this be increased?
- Importance of presence of certain features/ retail outlets and other facilities
- Suggestions for new features/ ideas for improvements/ innovations
- Testing of new ideas or proposed changes
- Marketing/ ad testing
- Effect of sponsorship
- Specific queries – eg opening times, use of brochures, layout..
- Who are your competitors – what do they do better/ not as well?
